SWF file format becomes SEO friendly

Just read on the Washington Post that Adobe is working with Google and Yahoo to make SWFs readable/visible to search engines. Completely awesome news! That’s been a major draw back for other Flash/Flex developers for years, that the search engines can’t read content inside a swf . The article states that this is a first step, it’s not a complete answer, but it’s progress.

I’ll have to look into this more as time permits. Is this a technology/API that we as developers work into our apps? Or, it seems from the article that it’s going to be part of the Flash Player itself in conjunction with Yahoo/Google’s technology so there may be no new steps needed to get your Flash/Flex app or website indexed on the biggies.


I’ve been horrendously busy lately so I haven’t kept up-to-date on my blog-sponsibility…my humble apologies. I’ve promised the late night code-high induced ramblings will not cease, in fact, in the very near future they may become more intense. In the meantime, this was a very cool read and one I’ll have to keep up on to see where it goes.

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5 Comments

  1. Tom Chiverton

    Wrong end of stick – Adobe isn’t altering the SWF file format, just helping the Google coders understand how to interact with them.
    This was actually announced a while back, but it’s nice to see concrete results.
    Microsoft refused Adobe’s help, so MS LiveSearch wont get this feature (see The Register article).

    Tom Chivertons last blog post..SETI ain’t boring

  2. Dave (Post author)

    Hey Tom,
    Yup, I just read on Ryan Stewart’s blog http://blog.digitalbackcountry.com/?p=1471 that Google always had the ability (somewhat) to index swfs. But it definitely looks like a big step in the right direction. I have to grab an hour or so later on today to go read up more on the topic.

    This seems so far like a bigger step than just deep linking etc, so it looks very cool!

    MS rejecting Adobe’s help doesn’t surprise me in the least 😛

  3. Amit Prajapati

    Hi Friends,

    Check out this google webmaster blog, They are now improved

    http://googlewebmastercentral.blogspot.com/2008/06/improved-flash-indexing.html

    It’s really very cool news
    Thanks
    Amit Prajapati

  4. seo

    I was searching about this issue everywhere,I was really curious about this…Really big thanks.May i ask something to blog owner? Is there any possible e-mail list which i can join and it may send me your new articles via e-mail? Farewell, Richard

  5. joomla

    Really great now a days google and yahoo is also reading swf file nice

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